The Savage Cowgirl is a brand of vibrant energy and soulful spirit, looking to promote the explosive sport of breakaway roping and provide a path for those new to the sport while also giving veteran ropers the resources they need to thrive.
Founder Lacey Barnes grew up with the gift of her whole family being involved in the rodeo world. Her grandfather is the calf roping horse trainer Zane Tibbets, who knows how to bring out the unique talent in a horse, and who ensured over the years that no one in the family was a stranger to good horses. From barrels to roping and all-around good horsemanship, the family legacy of rodeo and fast horses lives on with Lacey and the next generation.
Like her brand, Lacey is vibrant, bright, and tough. Having overcome numerous challenges during her high school and college rodeo career, her grit and desire to help others continues to shine through. The essence of her company is no different, with the brand showcasing these admirable qualities. The unique skull logo paired with edgy sunglasses and gypsy style represents how she has encountered other ropers and life on the rodeo road. Something of a nomad herself, Lacey and her daughter and husband spend parts of the year in several states, enjoying horsemanship beyond borders and embracing the chance to get to know people within the rodeo family all across the US. Her husband Ryan is not only her best friend but also encourages her Gypsy heart. True to their mission, Lacey and her family live out the brand itself, not just by sporting the colorful t-shirts, but by embodying the traits it stands for.
In addition to her own riding and roping, Barnes offers others a platform to share their passion through her podcast, which is a part of the Savage Cowgirl brand and bears the same title. The podcast is a wonderful educational experience as she goes behind the scenes with leaders in the industry to help folks better understand the craft.
As Savage Cowgirl continues to grow, she plans for it to be the hub for breakaway roping. The site will offer merchandise, educational tools, and eventually ropes—a one stop store and connection for the breakaway roper. Whether a woman is a veteran roper, or new to the craft, they will be able to engage with the brand and find what they are looking for.
